Insight 1
Class Utilization Rate
How full your classes really are, and why it drives both revenue and student satisfaction.
For yoga studio owners
Yoga Business Insights
A short on-demand video series on the nine metrics that tell you how your studio is really doing, and what to do about it.
Insight 2
Revenue per Class
Calculate what each class earns and use it to improve profitability.
Insight 3
Customer Acquisition Cost (CAC)
What it costs to win a new student, and how to keep it low as you grow.
Insight 4
Customer Lifetime Value (CLV)
What a student is worth over time, and strategies to increase it.
Insight 5
Customer Retention Rate
Measure how many students stay, and ways to build loyalty.
Insight 6
Class Booking Lead Time
Track when students book, and encourage booking further ahead.
Insight 7
Membership Growth Rates
Measure growth trends in your membership base.
Insight 8
Membership Growth and Churn Rates
Balance new members against the ones you lose.
Insight 9
Referral Rate
Measure how often students bring friends, and how to boost it.
Studio success story
From spreadsheets to a dashboard
The challenge for many boutique fitness studios is getting good reports, as most fitness softwares only provide us with the bare minimum and we are stuck typing numbers into a spreadsheet, which is so 20th Century! PowerUp Business brought my business into the 21st century by building me an interactive, customized dashboard that shows me everything at a glance: which packages and memberships are performing and which are falling flat, how to optimize my class schedule for maximum revenue, our performance quarter over quarter, and even helps me keep a grip on payroll expenses. As anyone knows, it's impossible to track metrics without good data, so without a tool like this, you truly “don't know what you don't know”. I think every small biz needs the help of the PowerUp Business team. With their support, you can make business decisions driven by data, not emotions, while you maximize all of your revenue streams.
Rachel RajputFounder and Owner, Left Coast Power Yoga
Want these numbers for your studio?
MatData, the studio analytics software in our portfolio, tracks these metrics automatically.